Cookies Policy

Last updated: 1^st of June 2025

This Cookies Policy explains how Orchid Couture ("we", "our", or "us") uses cookies and similar tracking technologies when you visit our website www.orchidcouture.co.uk (the "Site"). It forms part of our Privacy Policy and complies with the UK General Data Protection Regulation (UK GDPR) and Google Merchant Centre requirements.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the website remember your actions and preferences (such as login, language, font size, and other display settings) over a period of time.

2. How We Use Cookies

We use cookies to:

• Enable essential website functions such as shopping cart and account login
• Understand how users navigate our site and improve user experience
• Analyse traffic using Google Analytics or similar tools
• Deliver personalised content and marketing, including retargeting ads via platforms such as Google and Meta

3. Types of Cookies We Use

Essential Cookies

These are necessary for the site to function properly. They include:

• Shopping cart cookies
• Login session cookies

Performance & Analytics Cookies

These allow us to measure and analyse how customers use the website, including:

• Page views
• Time spent on site
• Device/browser data

Marketing & Targeting Cookies

These cookies may be set by our advertising partners and help:

• Deliver relevant ads across the web
• Limit the number of times you see an ad
• Measure the effectiveness of campaigns

Functionality Cookies

These remember your preferences, such as:

• Language settings
• Location preferences

4. Third-Party Cookies

We may allow third-party services (e.g. Google, Meta/Facebook, TikTok) to set cookies on your device to help deliver advertising relevant to you. These third parties have their own privacy policies.

5. Your Cookie Choices

When you first visit our site, you will be presented with a cookie consent banner. You can:

• Accept all cookies
• Manage or disable certain categories of cookies

You can also control and delete cookies through your browser settings. Please note: disabling essential cookies may impact your ability to use certain features of our site.

For more information on managing cookies, visit www.allaboutcookies.org.

6. Changes to This Policy

We may update this Cookies Policy from time to time. Any changes will be posted on this page with the updated revision date.

7. Contact Us

If you have questions about our use of cookies, please contact us at:
Email: hello@orchidcouture.co.uk
Address: 58 Shirestone Road, Birmingham, B33 0DG, UK

By continuing to use our site, you agree to the use of cookies as outlined in this policy.